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Jane Prior worked as the Chief Marketing Officer at Vita Coco starting from August 2014. Prior to that, they held the position of VP, US Marketing at Vita Coco from 2009 until August 2014. Before joining Vita Coco, they were the Director of Marketing at Red Bull New York from 2006 to 2008. Their career in marketing began in 2002 when they worked as a Manager of Marketing and Communications at Maxim Sports Marketing until 2006.

Jane Prior obtained a BComm degree from University College Dublin between 1996 and 1999. Jane then pursued a Master's in Business Studies with a specialization in Marketing and E-Commerce at the same institution from 2000 to 2001.