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Rachael Baker is an experienced marketing professional currently serving as the Head of Regional Marketing for the UK and US at VISTRA since March 2021. Prior to this, Rachael held various marketing roles at Tesco, including Campaign Manager and Marketing Executive, contributing to significant sales growth and media planning. During a decade at Travelex, Rachael advanced through multiple positions, culminating as Head of Marketing Communications for Europe, and was instrumental in developing global content strategies and enhancing the ecommerce channel. Rachael began their career as a Marketing Assistant at Energizer after completing a Bachelor of Science in Marketing from Aston University.