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David Hou is a seasoned professional with over 24 years of experience in business intelligence, analytics, and data management within the energy and retail sectors. Currently serving as Senior Manager at Vistra Corp. since June 2016, David specializes in providing business insights and analytical support for marketing initiatives, focusing on strategy, multi-channel campaigns, and operational efficiency in the deregulated electricity market. Prior experience includes a role as Sr Specialist at TXU Energy, where David established an analytical architecture to enhance strategic decision-making, and as a Sr. Statistical/GIS/Database Analyst at Blockbuster, where David developed statistical models for revenue forecasting and market analysis. David holds an MBA in Business Intelligence and Data Science from The University of Dallas and advanced degrees in Geography and GIS from Peking University and China University of Mining and Technology, respectively.