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Betsy Fata is a seasoned marketing professional with extensive experience in brand management and content strategy. Currently serving as Senior Brand Experience Manager at Vistra Energy since January 2020, Betsy leads the development of acquisition messages and customer reacquisition strategies while collaborating with various partners to optimize lead generation and digital initiatives. Previously, Betsy held positions at Solera, Inc. as Senior Copywriter, where brand and content strategies were executed for a billion-dollar automotive technology firm, and at HarperCollins Christian Publishing as Editor and Assistant to the VP of Publishing, managing copy and communications for high-profile literary projects. Betsy began their career at Amazon as an Editorial & Audiobook Proofer and has also worked as a Copywriter & Social Media Coordinator for Miss Millennia Magazine LLC. Betsy holds a Bachelor of Arts degree in English Language and Literature with a focus on Creative Writing from Grand Valley State University.