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Syd Rosa is an experienced software engineer currently serving as a Senior Software Engineer at Vistar Media since June 2023, focusing on Marketplace Experience. Prior to this role, Syd held the position of Software Engineer III at Vistar Media, working on the Buyer XP, DSP. At Offsyte, from January 2022 to May 2023, Syd was the sole front-end engineer, leading projects and ensuring the implementation of pixel-perfect product features. Earlier experience includes a role at IBM from January 2020 to January 2022, contributing to the UX engineering team and being recognized with the 2021 Outstanding Technical Achievement Award. Syd's career also includes time at Lyft from January 2018 to July 2019, working at Level 5 to support Bikes & Scooters.