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Shari Asher is a seasoned professional in product management and consumer experience, with extensive experience in the e-commerce and healthcare sectors. Currently serving as a Digital Senior Product Manager at Vista since January 2022, Shari focuses on enhancing customer purchase experiences through user research, data analysis, and competitive insights. Prior to this role, Shari was the Senior Director of Consumer Experience at Centene Corporation from July 2014 to December 2021, where leadership involved managing a national product team for loyalty and rewards initiatives, implementing strategic planning, and employing human-centered design principles. Earlier experience includes a tenure as Senior Account Manager Team Lead at TriZetto Provider Solutions (Cognizant) from April 2009 to July 2014, directing a team in revenue cycle management and claims processing for key provider clients.