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Pia Lange Christensen serves as the CEO of VisitAarhus since May 2019, leading the official tourist organization for the Aarhus region, which includes promoting tourism and marketing the area as a destination. Additionally, Pia holds board member positions at VisitDenmark and Danske Destinationer, and serves as chairperson of MeetDenmark, focusing on enhancing business and meeting tourism in Denmark. Previous roles include leadership positions in regional development and media, such as at HORESTA and DR - Danmarks Radio. Pia's educational background encompasses leadership and management training from institutions like Saïd Business School and Copenhagen Business School, alongside a degree in journalism.