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Jose Flores has over 25 years of experience in higher education, enrollment management, and financial aid. Jose began their career in 1993 as an Admissions Counselor at Manhattanville College and then progressed to Assistant Director of Admissions and then Director of Undergraduate Admissions. In 2004, they were promoted to Vice President of Enrollment Management and Financial Aid, where they designed and implemented innovative recruitment, retention, and marketing strategies that resulted in the college selling more than 50% of its land to support operations while in default on $27 Million of its debt.

In 2010, Jose Flores co-founded LICAS, a higher Education consulting firm that works with multiple colleges and Universities with a focus on Enrollment Management, Financial Aid, Marketing, and technology. As a Partner and Co-Founder, they originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment, and developed a personalized communication strategy for prospective students and parents.

In 2017, Jose Flores was appointed Chief Operations Officer of VisitDays, a Higher Education Technology Company and Enrollment Management Consulting Company. In this role, they worked closely with the CEO to ensure that the strategy, plans, and operations of VisitDays align with and support the organization's strategic objectives. Jose also demonstrated expertise in college admissions by designing and directing an innovative Enrollment Management Services division for the company. This service generated 712 positive engagements that led to an overall increase in student enrollment.

Jose Flores attended Manhattanville College from 1989 to 1993, earning a Bachelor's degree in Political Science. Jose later returned to Manhattanville College from 2001 to 2003, earning an MLS in Economics and Government.