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Joe B. is a seasoned professional in market research and tourism, currently serving as the Director of Market Research at Visit Knoxville since November 2017. In this role, Joe compiles and analyzes market research data to support tourism development and provide actionable insights. Prior to this position, Joe held the title of Director of Research and Digital Media at the West Virginia Department of Tourism, where responsibilities included overseeing market research and managing an award-winning social media presence. Earlier experience includes a role as a Research Assistant at Marshall University, focusing on data entry and analysis for economic publications. Joe B. holds an MBA from Marshall University and a Travel Marketing Professional certification from Southeast Tourism Society Marketing College.