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JoAnna Eisler is an experienced professional in the tourism and hospitality industries, currently serving as the Director of Business Development at Visit Central Oregon since January 2022, where strategies are developed to enhance visitation and awareness of the region. As the Founder and Executive Director of the Hospitality Alliance of Central Oregon since January 2021, JoAnna leads initiatives to foster community within the industry. Previous roles include Regional Director of Sales for Mereté Hotel Management, overseeing multiple hotel properties, and Director of Sales Marketing for Element by Westin at Pronghorn Resort. JoAnna's background includes positions at Pearl Hospitality, Strong Events, Aspen Fashion Week, Aspen Chamber Resort Association, and Kimpton Hotels, demonstrating a strong track record in sales, event production, and hospitality management. JoAnna Eisler holds a degree from Stephen F. Austin State University.