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Lydia Kuekes is Director of Design, Lydia oversees every piece of design creative that goes out to their clients while also creating experiences that surprise, delight, and engage their client's target audiences. From website designs and logo concepts to 20-foot hand-painted murals, Lydia’s love for creating amazing work stems from a deep-rooted passion: to make the world a beautiful place. But the best designers recognize that great design isn’t just about beauty; it’s also about effective communication. Lydia is a master of both.

Lydia’s main focus at VisionPoint is in integrated marketing, where she brainstorms and executes client campaigns through everything from 40-foot billboards and digital display ads to college viewbooks and print advertisements. She’s an expert in creating campaigns that effectively meet clients’ goals in a compelling, eye-catching way, though the reality of putting these things out into the world sometimes surprises her.