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The forte at VisionPoint is in seeing the big picture. As the senior director of enrollment strategy, Brandi is one of the reasons why. She uncovers patterns in data that prove marketing attribution, providing the client partners with full visibility on their return while equipping them with the insights they need to replicate success. As a marketing automation guru with hands-on experience working in CRM platforms like Hobsons and Slate and building predictive data models, Brandi also helps the client partners on the bottom of the funnel and nurture leads to enrollment en masse.

Like VisionPoint itself, Brandi brings a resume that is focused squarely on higher ed, along with specialized expertise in enrollment management and student affairs. She led graduate recruitment and retention efforts at Eastern Kentucky University, published research on online learning trends, and delivered numerous keynote presentations on topics that range from intervention strategies for increasing retention to institutional leadership training. She has served on multiple CRM committees for both public and private institutions, where she provided counsel in drip marketing, application processes, and inquiry management for programs and events. With a doctorate in education leadership and policy studies, Brandi adds Ed.D.-level certainty and client-first empathy to every project she touches, helping drive the best possible results for the client partners’ marketing campaigns.