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Barbara Siegers is an experienced CRM-specialist currently working at Vision Healthcare NV since May 2019. Previously, Barbara held the position of Trade Marketing & E-commerce Specialist at Unilever from April 2014 to November 2018, focusing on data-driven marketing campaigns and optimizing e-commerce portfolios. Other roles include CRM Specialist at Unilever, Project Manager at Li Moon, and Marketing Support at NEONSPLASH. Barbara began their career with positions at Unilever Food Solutions Nederland and Plan Nederland, gaining skills in marketing, project management, and youth engagement. Educational qualifications include a Bachelor in Marketing and Communication from The New School for Information Services and a degree from NIMA in Marketing.