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Ruth Gifford is a skilled digital marketing professional with extensive experience in various roles. Currently serving as a Digital Product Specialist at VisiFI since October 2022, Ruth previously spent over 13 years at WestStar Bank, holding multiple positions including Digital Channel Analyst, Digital Implementations Specialist, and AVP of Digital Marketing Manager. In this capacity, Ruth directed the development of digital marketing initiatives, managed online and digital advertising purchases, and monitored program effectiveness and ROI. Ruth's foundational education was obtained at New Mexico State University.