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Sarah Obbel Cain currently serves as the Director of Commercial SE/FI at Visiba Sverige, overseeing Sales, KAM, Professional Services, Marketing, and Customer Service teams in Sweden and Finland, while also managing Global Commercial Operations. Previously held leadership roles at Visiba include Head of Commercial Operations and Sales Operations Manager, focusing on developing commercial strategies and optimizing sales processes. Prior experience at Benify involved establishing the Sales Operations function and leading various teams, contributing to strategic marketing efforts and operational management of consulting teams. Educational background includes a Master of Science in Management Studies from Stockholm University and a Bachelor of Arts in Journalism from Ohio University, complemented by exchange studies in international finance, political science, and psychology.