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Florian Martin, M.Sc. is the Bereichsleiter Bereich Software and Head of Innovation at Viscom AG. Their role involves leading the Bereich Software und Digital Products, Vice President responsibilities, integrating and developing innovations, new working methods, and digital trends in the company. Florian is responsible for developing new business fields and digital business models, evaluating the current strategic direction of the digital department, and leading departmental teams. Additionally, Florian has experience in product development, project management, IT system development, and research and development. With a strong background in technology and innovation management, Florian has a proven track record of driving digital transformation and leading interdisciplinary teams.