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Juan Herrera-Ramirez is a seasoned marketing professional with extensive experience in brand management and digital innovation across various industries. Currently serving as the Head of Marketing for France & BeLux at Visa, Juan also holds the position of Head of Brand & Product Marketing as a member of the Leadership Team. Prior to Visa, Juan was the Global Brand Advertising & Media Director at AXA, successfully repositioning the brand and achieving significant growth in brand metrics. Earlier roles include leadership positions at JPMorgan Chase & Co. and Citi, where Juan drove marketing strategies and innovations targeting affluent and multicultural markets. Juan began their career at Verizon, focusing on quality assurance and operational excellence. Educational credentials include an MBA from Columbia Business School and a Bachelor of Science in Industrial Engineering from Instituto Tecnologico de Santo Domingo.