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Niki Evans has a strong background in marketing, with a focus on fertility, genetics, diagnostics, and day hospitals. Niki most recently served as the Head of Marketing at Virtus Health, where they were responsible for overseeing marketing strategies and campaigns. Prior to that, Niki was the Marketing Manager at Pallion and Travelex, where they successfully executed marketing initiatives and managed projects. Niki has proven expertise in planning and executing marketing strategies across multiple regions and platforms.

Niki Evans has a strong educational background in marketing and brand management. In 2008 to 2011, Niki attended Victoria University of Wellington where they completed a Bachelor of Commerce and Administration degree with a focus on marketing, management, and commercial law.

To further enhance their expertise, Niki pursued additional certifications. In 2019 and 2020, they completed two Marketing Week Mini MBA programs with Mark Ritson, specializing in marketing and brand management respectively. These programs provided their with a comprehensive understanding of the field.

Additionally, in October 2021, Niki obtained a certification as a Section4 Certified Brand Strategist from Section4, further establishing their credentials in brand strategy.

Niki's education history demonstrates their commitment to staying updated and educated in their field, providing their with a strong foundation in marketing, management, and brand strategy.