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Charlotte Kiddle is currently working as the Chief Research and Partnerships Officer at VST, where Charlotte focuses on building retail solutions through technology, research methodologies, data science, and machine learning. Prior to this role, Charlotte held various positions at companies such as The Source Insight and BrainJuicer, specializing in market research and client development. Charlotte started their career as a Research Consultant at TNS NFO after earning a Bachelor of Science in Physiology from King's College London.