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Jonathan Reid is a seasoned UX/UI Product Manager at Virtual Power Systems since 2016, and the Owner/Designer of hi-def Media, a full-service print and web design agency established in 2004. With extensive experience at Electronic Arts from 2006 to 2012, Jonathan played key roles in feature design for Pogo.com and The Sims 3, focusing on community engagement and user experience. Notably, Jonathan also served as a Producer/Experience Designer for The Sims Carnival, emphasizing game creation democratization, and contributed to product vision and feature design for Sony Music's CONNECT service and Sony Pictures' SCREENBLAST.