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Mor Yegerman is a seasoned high-tech professional with extensive experience in leadership roles within various organizations. As COO and Founder of Viridix, operational since January 2016, Mor focuses on leveraging high-resolution soil data to support growers in making informed, data-driven decisions and enable third-party autonomous farming solutions. Additionally, Mor serves as a Partner at M.Y Innovation, facilitating connections between investors and the Israeli startup ecosystem. Previous experience includes significant positions such as General Manager for Mail.ru Group’s M&A Team, COO at ICQ, and various roles at ICQ and Mail.Ru that encompassed R&D, business development, and web development.