Maris Smith is the Director of Marketing at Virginia Stage Company. Maris has over 20 years of experience in marketing, including working as the Director of Interactive Services for Broadway Across America. In this role, they were responsible for developing and executing digital marketing plans that were integrated with traditional paid media and grass-roots promotions.
Under their direction, the digital marketing budget for Broadway Across America grew from 5-8% to over 20-40% of the total marketing budget. Maris also doubled ROAS through campaign optimization and testing. In addition, they oversaw the redesign and development of the Broadway Across America website.
Maris Smith is a highly experienced and successful marketing professional who has a proven track record of driving results. Maris is a strategic thinker who is able to develop creative and effective solutions to achieve their goals.
Maris Smith earned a Bachelor of Arts in English Literature (British and Commonwealth) from Drew University. Maris also has a certification in Intelligence from Spredfast.
Sara Schaefer - Box Office Coordinator, Russell Teagle - Box Office Associate, and Crystal Tuxhorn - Graphic Designer, Marketing report to Maris Smith. Some of their coworkers include Emel Ertugrul - Operations Director & Local Casting Director, Jeni Schaefer - Director of Design, and April Le - Director of Development. Their manager is Jeff Ryder, Managing Director.
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