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Mike Rose has had a diverse range of work experience in marketing and event management. Mike started their career as President of Ultimate Sports Group, where they focused on grassroots events and client representation. Mike then moved on to become Project Director at Host Communications, where they managed the company's marquis property, Hoop-It-Up, and had a staff of 30. Later, they worked as a Marketing Manager at Red Bull, where they managed all activation programs for the Nextel Cup series. Mike also served as Director of Marketing at WFofR, a media company that specializes in applying an efficiency-oriented model to all media platforms for clients. From there, they worked as Director of Marketing at RedShift, a full-service digital advertising agency. Mike also worked as an Independent Marketing Consultant at Rose Results, where they applied their expertise to various marketing projects. Mike consulted as the Director of Business Development at Planet Central. Additionally, they served as VP Membership and VP Special Events at the American Marketing Association's Richmond chapter. Most recently, they worked as the Director of Marketing at Virginia International Raceway, responsible for all marketing related to the motorsport resort.

Mike Rose attended Osbourn High School from 1981 to 1985. After completing high school, they pursued a Bachelor of Science degree in Marketing/Marketing Management, General at Virginia Tech - Pamplin College of Business from 1985 to 1990.