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Andrew DeSantis is a seasoned marketing and strategic analyst with extensive experience in higher education and financial services. Currently serving as a Senior Marketing Analyst at Virginia Credit Union since April 2022, Andrew specializes in audience targeting, SQL query support for marketing campaigns, and generating actionable insights for campaign improvements. Prior experience includes a five-year tenure at EAB, where Andrew engaged in strategic analysis and team management while developing marketing strategies for educational institutions. Andrew's earlier roles at Lynchburg College involved recruitment and admissions strategy, where Andrew presented KPIs and coordinated various communication plans. Andrew holds an M.B.A. and a B.A. in Communications from the University of Lynchburg.