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Antonia Ellis is an accomplished marketing professional currently serving as the Global Brand Development Director for Virgin Group since August 2021 and as a Director on the Board of Directors for Virgin Fibra since September 2022. Previous roles include Commercial Director and Marketing and Digital Director at Virgin Mobile UAE, where strategic brand vision and customer experience were prioritized. Antonia has a diverse background in marketing and customer service, having held leadership positions at Privilee, Retail Influence, and Diageo, among others. With foundational experience in format development at Sainsbury's and visual merchandising at Parfums Christian Dior, Antonia possesses a robust skill set in brand positioning, project management, and strategic marketing, bolstered by a solid educational background in design and the arts from institutions such as the University of Dundee and the London College of Fashion.