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Zack Gershen is an experienced executive in the music industry, currently serving as EVP of Global Commercial & Digital Strategy at Virgin Music since September 2022. Prior to this role, Zack was a Partner at mtheory LLC from June 2012 to September 2022, focusing on artist development and marketing strategies. Zack's career at Universal Music Group spanned from May 2004 to June 2012, where responsibilities included National Director of Digital Sales & Marketing for Republic Records, driving digital marketing initiatives and e-commerce innovations, as well as regional sales management roles. Earlier experience includes positions at Cumulus Broadcasting and Lobster Records, where Zack advanced from an intern to Label Manager. Zack holds a BA in Communications from UC Santa Barbara, earned in 1999.