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Sam Roberts is a seasoned professional in public relations and communications, currently serving as the Senior External Communications Manager (Consumer) at Virgin Media O2 since June 2024. Roberts has been a PR Committee Member at The BRIT School since September 2017 and previously held significant roles such as Director at PREMIER, where the music division was established, and Associate Director at Fender Musical Instruments Corporation, responsible for building the EMEA PR function. Additional experience includes serving as PR Director at LD Communications and Account Manager at Bite Global. Roberts began a career in PR at Harvard Public Relations and has an educational background in French and Popular Music from the University of Liverpool, alongside current studies in Japanese Language at City, University of London.