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Rob Orr currently serves as the Chief Operating Officer and Executive Director of Strategic Projects at Virgin Media O2, where responsibilities include developing strategies for the Wholesale Fixed B2B2C business, securing significant funding for new joint ventures, and overseeing various sales and operations functions for the consumer division. Previous roles encompass leadership positions at Samsung Electronics, BlackBerry, BT, and Vodafone UK, where Rob managed extensive teams and was instrumental in driving product strategies, sales performance, and operational excellence across multiple regions. Rob holds a BSc in Geography, Physical Education, and Sports Science from Loughborough University and has furthered education at IMD.