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Andy Lewis currently serves as the Director of Digital Strategy & Innovation at Virgin Media O2, where responsibilities include transforming commercial strategy into digital initiatives and overseeing multiple teams in paid traffic acquisition. Prior experience includes roles such as Digital Marketing Consultant at TUI, where Andy led the in-housing of paid media activities, and Senior Digital Marketing Manager at Jet2.com, managing a performance team across all digital marketing channels. Earlier in the career, Andy co-founded Flomigo, an online video advertising platform, and held various positions at Summit, Pro-Dive Scuba, and Ad Spring, which provided foundational marketing experience in digital channels. Education includes studies at Squared Online and the University of Hull.