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Jeff Hamele is an experienced professional in loyalty operations and customer experience, currently serving as the Head of Loyalty Operations and Member Services for Velocity Frequent Flyer at Virgin Australia since October 2018. Prior to this role, Jeff operated as an Independent Consultant, focusing on customer experience transformation for prominent companies such as Cathay Pacific and Visa International. Jeff's background includes significant positions at Publicis Australia, where leadership in loyalty and customer engagement was emphasized, and Aimia Inc., where oversight of loyalty operations across the Asia Pacific region was key. Additionally, Jeff held a pivotal role at Carlson Marketing, where expanding loyalty operations throughout the Asia Pacific was a major focus. Jeff holds a BA in Business Administration with a concentration in Management and Operations from the University of St. Thomas.