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David-Michaël Tobar is a seasoned professional in digital marketing and e-commerce, currently serving as Senior Manager of the Global eCommerce & Website team at Virbac since October 2017, where responsibilities include the deployment of B2B and B2B2C eCommerce strategies and managing a global digital expert team. Previously, David-Michaël held roles such as Global Digital Business Manager focused on pharmaceutical e-commerce and Digital Consultant for SMEs, driving successful marketing strategies and digital transformations. With extensive experience in CRM, digital consumer engagement, and project management, complemented by an MBA from EDHEC Business School and advanced degrees in Marketing and Economics, David-Michaël demonstrates a strong track record of increasing brand awareness and enhancing customer experiences.