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James Farrell has extensive work experience in various roles and industries. James started their career in 2010 as a Founder at The Biggest Band and worked as a Creative at DHM. In 2014, they joined Sydney Trains as a Social Media Specialist. James later worked as a Growth Marketing Manager at easyshare and Australian Turf Club. In 2017, they became the Growth Marketing Manager at Vive Active and Cashrewards. In 2017, they also founded The Viral Group. In 2020, they founded Hidden and became an Advisor at Vpply. Overall, James has a diverse background in marketing and entrepreneurship.

James Farrell attended Bushey Hall School from 1994 to 1999. James then pursued a BA Hons Degree in Bachelor of Business, Advertising and Marketing Communications at the University of Hertfordshire from 2002 to 2005. In 2006 to 2007, they attained a Postgraduate Diploma in Creative Strategy from The Watford Course.