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Heidi Lindberg Egelund is an experienced HR and marketing professional currently serving as the HR Manager at Vipp since March 2008, where responsibilities include developing HR strategies to support the company's growth. Prior roles at Vipp include Country Manager for Belgium, Holland, and Luxembourg, and Business Manager overseeing customer service and process optimization. Heidi's background also features positions in PR and communication, contributing to Vipp Inc's successful market entry in the US. Previous experience includes marketing management roles at Kellogg Company, focusing on brand marketing in the Nordics, and earlier positions at IBM Denmark and Euroconnect. Heidi holds a Cand. merc. degree in International Marketing & Management from Copenhagen Business School and a Bachelor of Business Administration in Marketing from London South Bank University.