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Matt Baker is an experienced professional in the sports and marketing industry, currently serving as the General Manager of Member and Customer Experience at Venues NSW since December 2020, where responsibilities include overseeing a significant membership program and a premium Health Club facility. Prior to this, Matt held various senior roles, including Director at Athletics NSW and Senior Marketing Manager at the National Rugby League. With extensive experience in marketing, event management, and membership growth, Matt demonstrated success at the Bulldogs Rugby League Club by leading marketing operations that significantly increased membership and attendance. Educational qualifications include a Master’s in Marketing from the University of Technology Sydney and a Bachelor’s in Exercise Science and Sport Management from Australian Catholic University.