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Heidi Merris serves as President of VIOLETTE_FR since April 2023, a brand founded by makeup artist Violette focused on celebrating individuality and creativity in beauty products. Prior to this role, Heidi held various positions at Pat McGrath Cosmetics from September 2018 to April 2023 in Integrated Marketing and Brand Development, and at H Y D E C O L L E C T I V E from January 2018 to March 2023 in Brand Strategy and Development. Heidi's extensive experience in the beauty industry includes a 17-year tenure at Bobbi Brown Cosmetics, where roles spanned from VP of Consumer Engagement to Director of North America Marketing, showcasing a strong background in brand marketing and development.