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Alexandra Dewar is a seasoned professional in brand strategy and communications, currently serving as Co-Founder of Violet Rae since May 2024, where the focus is on empowering SMEs and startups. Additionally, Alexandra is a Mentor at the Abu Dhabi SME Hub, leveraging expertise in brand, PR, and marketing to support entrepreneurs in the UAE. Prior experience includes leading business expansion for The Romans in the UAE and holding the role of Vice President at Teneo, where strategic advisory was provided to government entities on creative communications initiatives. Earlier roles at Weber Shandwick and Havas refined skills in PR and integrated campaigns across various sectors. Alexandra holds a Master of Arts in Psychology from the University of Dundee.