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Ammar Sharaf has a diverse background in the communications and event management sectors. Ammar began their career in 1993 as a Country Manager for GMI and held this role until 2001. From 2001 to 2006, Ammar served as the CEO of Mobile Telecom Group MTG. Since 2003, they have been with Viola Communications LLC, initially serving as a CEO/Board Member and later taking on additional roles within the company, including CEO of Viola Interactive and Viola Events. In these positions, Ammar has focused on expanding the company's presence in the marketing and communications sector, as well as positioning brands in the digital environment and creating impactful brand experiences.

Ammar Sharaf obtained a Bachelor's degree in Accounting from Western International University in the USA. Ammar attended the university from 1987 to 1990.