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Jeff Palmer has a strong background in sales and marketing within the wine industry. Jeff started their career as the Central Division Manager at Treasury Wine Estates/ Beringer Blass Wine Estates from 1999 to 2001. After that, they served as the VP Sales and Marketing at Rex Hill Vineyards, Inc. from 2001 to 2006, where they significantly increased sales. From 2007 to 2009, Jeff worked as the Owner of Palmer Winery Consulting, providing value-added sales and marketing services to various clients. Jeff then served as the Director of Sales- Southern U.S. at VSPT Wine Group from 2009 to 2010. Following that, Jeff worked as the Regional Sales Manager at Union Wine Company from 2010 to 2012, where they successfully grew the portfolio depletions and increased territory share. Currently, they are working as the Regional Sales Manager and Chain Accounts - South Central at Vintage Wine Estates, responsible for sales in Texas, Louisiana, Mississippi, and Arkansas for a collection of wineries and brands.

Jeff Palmer has a Bachelor of Business Administration (BBA) in Marketing from Angelo State University. Jeff also holds a WSET II certification in Wine Steward/Sommelier from the Wine & Spirit Education Trust.