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Roohan Shah is a Senior Growth Manager at VinnCorp, where Roohan works on international clients and internal projects while collaborating with leadership to optimize goals and performance. Roohan has extensive experience in Conversion Rate Optimization, marketing strategies, and analytics tools. Roohan's expertise extends to roles such as Growth & Marketing Consultant and Manager - Web Conversion Optimization at 8x8, where Roohan focuses on website performance and user behavior analysis to enhance business goals. Their background includes roles as a Paid Media Manager and PPC Manager, where Roohan managed budgets, optimized campaigns, and implemented strategies for maximum ROI. With a diverse educational background in business administration, marketing, and biotechnology, Roohan brings a wealth of knowledge and skills to their roles in the digital marketing industry.