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David Co currently serves as the Head of Sales Planning and Operations at VinFast Auto Canada Inc., a position held since July 2021. In this role, David has successfully launched the new electric vehicle brand in the Canadian market, leading the execution of the Integrated Sales and Operations Planning processes and formulating overall product strategies for models such as the VF 8 and VF 9. Prior to VinFast, David spent over a decade at BMW Group Canada, where various roles included Operations Manager for the Central Region of MINI Canada, overseeing financial health and sales objectives, as well as responsibilities in sales operations and production planning. David began the professional journey at BMW Toronto as a Fleet Analyst and Delivery Specialist. David holds a Bachelor of Arts with Honours in Psychology from York University.