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Nicole Pavlovic founded VineSprout, Inc. with Ben Pavlovic in 2010. A Michigan native, Nicole interned for Weber Shandwick, the largest public relations firm in the world, then spent 5 years at Cision (formerly Bacon’s Information), the industry leader in public relations software. While there, she created and implemented the overall corporate social media strategy and company guidelines.

Nicole then worked at Sears Holdings Corporation and focused her efforts on social media strategy and paid search before leaving to focus her entire time on her dream and passion, VineSprout. Nicole earned a B.A. in Social Relations and Policy from Michigan State University’s prestigious James Madison College and studied abroad in London.