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João Altris Cordeiro is a seasoned professional in the field of copywriting and creative direction, currently serving as a Redator at Vindi since July 2023. With a diverse portfolio that includes freelance work since June 2018 and previous roles with notable companies such as LUKSO Story & Strategy, xME Agency, and Reshape, João has crafted campaigns for major clients including Heineken, Pepsico, Disney, and Mondelez. Educational qualifications include a Licenciatura in Letras from Universidade Estadual do Piauí, an MBA in Communication and Marketing from Descomplica, and training in Criação Publicitária from Ghost Society. Through a combination of expertise in verbal identity and campaign development, João has established a strong presence in the advertising and marketing sectors.