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Kat Kim Choroco is an accomplished professional with extensive experience in eCommerce and marketing leadership. Currently serving as the SVP of eCommerce and Marketing at Vince, Kat has previously held the position of Principal at KKC Advisory and was the Head of Industry for Retail at Google. In addition, Kat served as the VP and Head of Marketing & Communications at Bergdorf Goodman, where expertise spanned retail, omni-channel marketing, and digital marketing. Kat is also a member of Chief, a network for women executives. Educational credentials include an MBA in Marketing and Management from Columbia Business School and a BA in Economics from the University of California, Berkeley.