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Katja Woltz currently serves as a CRM Specialist at Villeroy & Boch, focusing on the planning and implementation of lead activation measures, coordinating target group-specific newsletters, and contributing to CRM strategies and cross-channel marketing initiatives. Previous experience includes roles as Managing Director and Marketing Director at delamar, where responsibilities encompassed editorial operations, marketing, sales, and business development. Additionally, Katja has provided consulting services to small and medium-sized enterprises in areas such as new media and online marketing. Prior to these positions, Katja was a Senior Online Marketing Manager at Personello GmbH. Katja is pursuing a Master of Arts in Unternehmenskommunikation & Rhetorik at Universität des Saarlandes, having completed a degree at AKAD University.