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Alice Pemberton is an accomplished professional in the events industry, currently serving as Head of Commercial Sales for Village Underground and EartH (Evolutionary Arts Hackney) since April 2024. With extensive experience in sales and events, Alice previously held the position of Head of Sales & Events at Broadwick Live, where leadership encompassed sales strategy and event execution for multiple venues. Previous roles include Senior Sales & Events Manager at TOCA Social, where Alice contributed to the pre-opening phase, and Senior Sales Executive at Smart Group Ltd, focusing on large-scale event venues. Additional experience includes project coordination for M-is, venue consultancy at BCD Meetings & Events, and event management at InterContinental London The O2. Alice holds a Bachelor of Arts degree in Events Management from the University of Greenwich.