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Sandra Peeters is an experienced professional in marketing and product management, currently serving as the European Purchasing & Assortment Manager for Writing & Office Supplies at Viking Europe since May 2011. In this role, Sandra manages a marketing production team, oversees catalog creation and online advertising across several European markets, and leads process improvements and change management initiatives. Prior positions at Viking include European Category Manager and Product Manager for Paper, focusing on sales and marketing strategies for various regions. Before joining Viking, Sandra worked as a Product Manager for distance learning courses at the International Management Forum and coordinated marketing efforts at NHA Distance Learning Courses. Sandra holds a Master's Degree in Marketing Management from Tilburg University and a Bachelor's Degree in Marketing Management from Fontys University of Applied Sciences.