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Anisha Mistry is an experienced marketing professional with a strong background in merchandising and product marketing, currently holding the position of Manager Merchandising & Product Marketing for Europe at Viking Europe since November 2018. Anisha previously served as a Product Marketing Executive at the same company and worked as a Marketing Executive at Mercia Group. Earlier roles include Marketing Liaison Officer at Croner Taxwise Limited, Marketing Support Officer and Marketing Assistant at Leicester City Council, and Team Researcher at Search Consultancy. Anisha began the career as a Business Research Consultant at Tenacity of Bolton and has experience in retail as a Sales Assistant at House of Fraser and a General Assistant at Showcase Cinema de Lux. Anisha holds a BA (Hons) in Business Management from Manchester Metropolitan University Business School and completed A Levels at Loughborough College.