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Diana Kroeber is a seasoned marketing professional with extensive experience in the healthcare industry, currently serving as Senior Director of Digital Marketing at ViiV Healthcare since October 2022. Prior experience includes Director of Point of Care Diagnostics at BD, where Kroeber led marketing strategies and P&L management, and Product Brand Director for Oncology at Eli Lilly and Company, overseeing comprehensive brand management for intravenous oncology drugs. Kroeber's career also includes leadership roles at Elanco Animal Health, where strategic direction was provided for the Global Marketing team, and Novartis Animal Health, where significant contributions were made to product launches and portfolio management. Kroeber holds an MBA from UNC Kenan-Flagler Business School and a B.S. in Business from Florida State University.