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Gema Aliaga has a strong background in social media and PR management, with experience in developing communication strategies, defining target audiences and KPIs, creating weekly content plans, and executing them. Gema has worked for various companies such as Ziran Communication, ViewSonic, Nfortec, New Alternative Technologies, Newskill Gaming, Video Game Cómic, PureGaming, Goa, and the Public State Library. Gema also holds a Master's degree in Digital Marketing from Aula CM - Escuela de Comunicación y Marketing Online, and has completed courses in Social Media and Marketing Online. Gema's educational background includes a degree in Psychology from the University of Malaga and a Technical degree in socio-cultural and tourism animation from IES Dámaso Alonso.