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Natalie Ritchie currently serves as a Senior Marketing Manager for Revenue Marketing APJ & China at Trimble Inc. and as ASEAN Revenue Marketing Lead at Trimble Viewpoint, with additional experience as Marketing Manager for APAC at Viewpoint since 2018. Prior roles include Marketing Principal at UXC Oxygen, Business Development Manager at PMSquare Pty Ltd, and various marketing and sales positions spanning over a decade, including a role at IBM as Marketing and Communications Specialist. Ritchie's expertise encompasses lead generation, demand generation activities, brand awareness campaigns, and event management. Educational qualifications include a marketing diploma from TAFE NSW and a Bachelor of Education from Macquarie University.